Everyone uses coupons

August 28, 2022

Coupons are most often used when buying clothes, shoes and accessories, such as metal clay. According to statistics, among consumers using Overstock 20 OFF Coupon and other types 53% of men and 47% of women. The leading age groups are from 18 to 25 years old and from 31 to 40.

What are coupons for? The discount coupon allows sellers to:

  • receive feedback for the development of a marketing strategy;
  • motivate consumers to repeat purchases;
  • attract new consumers;
  • promote novelties;
  • test new products;
  • increase customer loyalty and retention.

Coupons can be used get feedback and opinions from the target audience, and attract new customers. Online coupons are also on the rise, with usage up 13% since 2011.

Image by Karolina Grabowska from Pexels
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